Year of Mobile
For years I have heard, “This is the year of mobile!” Every year, mobile becomes bigger and bigger, but it has still yet to explode. 2011 will be that year.
Mobile hasn’t taken off until now for one simple reason: Mobile Internet usage. Only a small percentage of users accessed the Internet on their cell phones in 2008, 2009 and most of 2011. Most feature phones can access the Internet, but it’s slow and tedious.
You need a smartphone to really be able to use the internet on your phone. But until recently, smartphones have been too expensive for many people. Android phones exploded in 2011, costing sometimes less than $50! This is less than many feature phones.
Holiday season 2011 helped the smartphone market explode, with record sales 4th quarter 2011. According to the Nielsen Group, sales of smartphones will surpass feature phones in Q3 2011.
One thing is for sure-businesses, nonprofits and political candidates need to do something in mobile for their marketing. If you haven’t thought about it yet, now is the time to start… or be left behind.