Mobile websites are not simply a regular website “shrunken down” so the user needs a magnifying glass to read it. Mobile website shape out a mobile experience optimized for users on-the-go. They are essential to providing brand experience to supporters when they are looking for information on mobile phones/tablets.
Designing a mobile website is tricky. There are countless different devices capable of browsing the web, all with different technological capabilities, browser software, resolution and screen sizes. Let the experts at Campaign Touch help you create a simple, yet powerful user experience that is consistent across mobile smartphones and tablets.
MOBILE APP DEVELOPMENT
Campaign Touch works with clients to strategically deploy a mobile app that works with the types of marketing already put in place. We work closely with our clients to discuss specific business objectives before proposing any solution. This helps us offer the best service, customized according to the client’s needs and within the budget range indicated.
Campaign Touch works with you not only on the development of the app, but on the mobile launch campaign, as well. No matter how great your application is, it will be a failure if no one knows about it. Our carefully chosen mobile partner provides over 13 years of mobile experience, designing apps that engage users so they return to the app over and over.
Developing a mobile app to supplement your overall marketing campaign is no longer a question – it’s a MUST DO NOW! Our mobile service framework includes: iPhone, Android, Windows 7/8, Tablets and more!
TEXT MESSAGING CAMPAIGNS
Text messaging campaigns have quickly become a popular channel to develop one-to-one relationships with target audiences, reaching 98% of all consumers in the US. At Campaign Touch, we have implemented and executed text messaging campaigns for a variety of brands. We constantly strive to create unique text campaigns such as:
Campaign Touch will ensure that your campaigns are not only effective but well within the best practices guidelines established by the MMA, www.mmaglobal.com/bestpractices.pdf.
All offline and online content produced should be developed with a strategy that prompts customers/supporters to share it in a “SECOND CLICK” or to execute participation in a call to action (i.e. donate, fill out a form, take a survey, purchase a product, use a coupon). QR codes do just that – they help take users from the offline world (debates, rallies, speeches, direct mail, TV commercials, newspaper ads, business cards) to the online world (websites, social media sites, mobile apps, special offers) where they can take the desired action you want them to. Include QR codes on the following off-line media:
•Magazine & Print Ads
Large brands are rapidly shifting from traditional advertising to mobile advertising with ad dollars increasingly displaced from television to mobile. In fact, mobile advertising is expected to grow to $20.6 billion by 2015. Mobile advertising campaigns are measurable and scalable. Advertisers are able to target a specific location, a niche demographic, or personal interests. Dollars are better spent and all activity is centered on analytics. Campaigns are constantly optimized to drive the best possible results.
Mobile advertising is on the rise – stay ahead of the competition.