Mobile Takes Up Over 10% of Adult’s Media Time
Americans now spend just over an hour each day using their mobile phone (eMarketer). That’s a 30% increase on last year!
They also spend 26 minutes reading newspapers and 18 minutes reading magazines, the lowest engagement time for all media studied.
While television continues to be where most of the advertising dollars go -42.2%- it appears that ad share for digital components isn’t reflected in the amount of time consumers use it. Mobile now takes up over 10% of an American adult’s media time yet attracts less than 1% of ad spend.
For online/digital, 25.9% of a consumer’s time is spent on the internet and 21.9% of ad spend is allocated to it. Interestingly enough, magazines take up just 2.8% of time spent with media yet almost 10% of ad spend is allocated.