Mobile Takes Up Over 10% of Adult’s Media Time
Americans now spend just over an hour each day using their mobile phone (eMarketer). That’s a 30% increase on last year!
They also spend 26 minutes reading newspapers an
d 18 minutes reading magazines, the lowest engagement time for all media studied.
While television continues to be where most of the advertising dollars go -42.2%- it appears that ad share for digital components isn’t reflected in the amount of time consumers use it. Mobile now takes up over 10% of an American adult’s media time yet attracts less than 1% of ad spend.
For online/digital, 25.9% of a consumer’s time is spent on the internet and 21.9% of ad spend is allocated to it. Interestingly enough, magazines take up just 2.8% of time spent with media yet almost 10% of ad spend is allocated.
