An integrated digital strategy is crucial to the success of your marketing program. Campaign Touch has years of experience in helping companies seamlessly integrate social media, search, online display and retargeting tactics into campaigns. Purchasing online advertising can be confusing and overwhelming. Let the experts at Campaign Touch work with you to create a digital strategy with roots in performance, style and results.
OUR DIGITAL SERVICES INCLUDE:
Planning and Buying
Search Engine Marketing
Reporting and Analytics
Campaign Touch works with clients to create compelling, relevant ads that make the most of online media buys. As a result, display banner advertising created by Campaign Touch often results in much higher click-through rates than the industry standard.
Instead of purchasing site-specific inventory –and hoping your prospects see it – we work with you to obtain a well-defined audience. We use three traditional ways of classifying prospects: demographics (age, gender, income), geography (city, state, region), and behavior (site visits, purchases, memberships). Combining all of these factors lets you tighten the focus of every ad buy, selecting inventory that your target audience will not only notice but take action on. Reach the right people at the right time to take the right action.
SEARCH ENGINE MARKETING (SEM)
Search Engine Marketing (SEM), also known as pay-per-click (PPC) advertising, augments the organic search engine listings achieved through Search Engine Optimization (SEO). A key reason search engine marketing works is because it positions your company in front of customers at the point when they’re making a purchase decision. Search engine marketing generates traffic quickly and cost-effectively by reaching your targets at the exact moment they’re looking for your product or services.
RETARGETING: ATTRACT PROSPECTS BACK TO YOUR SITE
98% of people leave your website before taking the action you want them to. Campaign Touch can help retarget those lost website visitors by delivering ads to consumers who have previously shown interest in your product or service. Whether they have already purchased something on your site and you would like to encourage them to make another purchase or they have failed to convert on your site, retargeting allows you to display targeted ads on sites across the web that consumers visit after they leave your site.