Every Campaign Should Have a Mobile Component
At the Mobile Marketing Association’s SM2 conference this month, Jason Thalappillil, marketing director of digital engagement at PepsiCo, discussed the role that mobile plays in the company’s day-to-day initiatives. “For us, mobile is part of our and our consumer’s lifestyle,” Thalappilli said. “Whether it’s through …
Read More
Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]
by Pamela Vaughan Tue, Jun 19, 2012 http://blog.hubspot.com/blog/tabid/6307/bid/33303/mobile-facebook-ads-generate-13x-more-clicks-than-desktop-ads-data?source=Blog_Email_[Mobile%20Facebook% A couple of weeks ago, we reported on Facebook’s launch of mobile-only ads, allowing marketers to test the effectiveness of desktop ads vs. their mobile counterparts, and optimize their ad spend for a particularly mobile — or …
Read More
Mobile Stats You Can Tweet
Make sure to include us! @CampaignTouch U.S. businesses are planning to double the investment they currently are spending in mobile projects in the next 12-18 months. U.S. small and medium size businesses plan to invest, on average, $852,000 in mobile over the next 12-18 months compared with an …
Read More
Businesses to double their mobile investments over the next 18 months
Author: Chantal Tode June 19, 2012 http://www.mobilemarketer.com/cms/news/research/13116.html Businesses to invest more in customer-facing mobile projects Businesses are planning to invest more in mobile projects in the next 12-18 months than they have over the entire course of their existence to data, according to a new …
Read More
How Outback Steakhouse could have improved its mobile ad campaign
By Rimma Kats June 19, 2012 Source: http://www.mobilemarketer.com/cms/news/advertising/13122.html Outback Steakhouse had the right idea when it came to its mobile advertising campaign by promoting an ongoing deal. However, it fell short when consumers were led to an unoptimized landing page. The company ran a mobile …
Read More
Radio Interviews
Mobile Developments: Rapid Changes in Mobile Tech – Cami Longstreet Zimmer, Interviewed by Karen Jagoda Digital Politics Radio – Wed, October 10th, 2012 Wisconsin Recall Election – Cami Longstreet Zimmer, Interviewed by Karen Jagoda Digital Politics Radio – Wed, June 6, 2012 Mobile Strategies in …
Read More
Couch Consultants; Super Bowl; Advertising
Our friends at CTV Advertising put together an amazing study on Super Bowl advertising. They brought in consultants, all independent of one another and spread across differing demographics, and asked them to fill out questionnaires and report on their direct experiences before, during and after …
Read More-
Your Website – On Mobile
More and more internet users are accessing the internet through mobile devices and customers are already looking at your web content on their mobile devices. This simple tasks is so important for your business and takes only a brief moment. It is the first step in …
Read More -
A Look At How American’s Spend Their Time
These numbers continue to blow me away! The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year. (No wonder American’s are growing obese!) Time spent with …
Read More -
Mobile Marketing – What You Should Know
There is no doubt that mobile is changing the world of marketing. At a recent conference I attended in CA, I found the following to be true: Approximately 89% of all attendees were carrying a smartphone 60% of the exhibitors had QR Codes on signage, …
Read More
