Every Campaign Should Have a Mobile Component
At the Mobile Marketing Association’s SM2 conference this month, Jason Thalappillil, marketing director of digital engagement at PepsiCo, discussed the role that mobile plays in the company’s day-to-day initiatives. “For us, mobile is part of our and our consumer’s lifestyle,” Thalappilli said. “Whether it’s through …
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Future of Mobile News
A recent study released today from Pew Research shows great statistics in mobile usage. Nearly a quarter of U.S. adults, 22%, now own a tablet device – double the number from a year earlier. And nearly a quarter of those who don’t have a …
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Vacation Season – Don’t Forget to Pack Your Smartphone
August is vacation time. And in addition to sunscreen, swimsuits and watermelon, people are packing their smartphones. Consumers are using smartphones to guide their travels from start to finish, whether that is for last-minute bookings, connecting to destination-related information or seeking personalized recommendations. A …
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How Outback Steakhouse could have improved its mobile ad campaign
By Rimma Kats June 19, 2012 Source: http://www.mobilemarketer.com/cms/news/advertising/13122.html Outback Steakhouse had the right idea when it came to its mobile advertising campaign by promoting an ongoing deal. However, it fell short when consumers were led to an unoptimized landing page. The company ran a mobile …
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Campaign Touch Announces Mobile Website Builder for Political Campaigns
MINNEAPOLIS, Minn (PRWEB) June 06, 2012 Campaign Touch, a leader in mobile strategy for political campaigns, announced today that they have launched a turnkey mobile political platform that allows campaigns to provide a mobile website to supporters on their Blackberry’s, iPhones, Androids and other small-screen …
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Radio Interviews
Mobile Developments: Rapid Changes in Mobile Tech – Cami Longstreet Zimmer, Interviewed by Karen Jagoda Digital Politics Radio – Wed, October 10th, 2012 Wisconsin Recall Election – Cami Longstreet Zimmer, Interviewed by Karen Jagoda Digital Politics Radio – Wed, June 6, 2012 Mobile Strategies in …
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5 Tips for Creating a Mobile Site
Don’t just shrink your existing site Remember that a mobile site isn’t simply a regular website, scaled down to one-fifth of its desktop size. It’s important to think about the visual arrangement of material on a mobile browser and the way users move through your …
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Campaign Touch’s Article in Campaigns & Elections
Campaign Touch’s Cami Zimmer recently wrote an article for Campaigns & Elections on mobile websites: http://www.campaignsandelections.com/campaign-insider/292832/capitalizing-on-mobile-searches.thtml Your campaign’s website looks different on a cellphone, deal with it. As campaigns rely more heavily on digital online marketing this election cycle, targeting mobile searchers is critical for …
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Movie Theater – 0; Bowling – 10
Last weekend I tried taking my children to see a movie. They wanted to go….NOW! Rather than wait for the 3-5 minutes it takes to power up my laptop and check what movies were playing, I grabbed my iPhone and used the mobile browser to …
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New Year’s Resolution You Can Keep – Make Your Website “Mobile Friendly”
A New Year’s Resolution You Can Keep Make Your Website “Mobile Friendly” This is the time of year we resolve to improve areas in our lives and …
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