Campaign Touch’s Article in Campaigns & Elections
Campaign Touch’s Cami Zimmer recently wrote an article for Campaigns & Elections on mobile websites: http://www.campaignsandelections.com/campaign-insider/292832/capitalizing-on-mobile-searches.thtml
Your campaign’s website looks different on a cellphone, deal with it.
As campaigns rely more heavily on digital online marketing this election cycle, targeting mobile searchers is critical for success in 2012.
Cellphones are the new laptops, which means that campaigns need to be conscious of their mobile online presence. By 2014 the number of mobile web users is projected to surpass the number of desktop web users.
Do you know what your campaign website looks like on a mobile phone? If not, take a look – now. An unattractive or unhelpful mobile version of a campaign’s website can literally turn away supporters. Mobile searchers, for instance, are more likely to be doing searches with a local intent, according to research from Google. Think potential volunteers on their way to the field office, driving while typing into their iPhones.