Great Article by Forbes’ Mark Fidelman
By: Mark Fidelman, Forbes Contributor http://www.forbes.com/sites/markfidelman/2012/06/27/why-san-diego-beats-silicon-valley-as-the-wireless-capital-of-the-world/ Why the Real Wireless Capital of the World is San Diego – Not Silicon Valley (infographic) Two California regions, both well known for different things, find themselves competing for the same future. And it means business – big business. …
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Mobile Facebook Ads Generate 13X More Clicks Than Desktop Ads [Data]
by Pamela Vaughan Tue, Jun 19, 2012 http://blog.hubspot.com/blog/tabid/6307/bid/33303/mobile-facebook-ads-generate-13x-more-clicks-than-desktop-ads-data?source=Blog_Email_[Mobile%20Facebook% A couple of weeks ago, we reported on Facebook’s launch of mobile-only ads, allowing marketers to test the effectiveness of desktop ads vs. their mobile counterparts, and optimize their ad spend for a particularly mobile — or …
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Mobile Stats You Can Tweet
Make sure to include us! @CampaignTouch U.S. businesses are planning to double the investment they currently are spending in mobile projects in the next 12-18 months. U.S. small and medium size businesses plan to invest, on average, $852,000 in mobile over the next 12-18 months compared with an …
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Businesses to double their mobile investments over the next 18 months
Author: Chantal Tode June 19, 2012 http://www.mobilemarketer.com/cms/news/research/13116.html Businesses to invest more in customer-facing mobile projects Businesses are planning to invest more in mobile projects in the next 12-18 months than they have over the entire course of their existence to data, according to a new …
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How Outback Steakhouse could have improved its mobile ad campaign
By Rimma Kats June 19, 2012 Source: http://www.mobilemarketer.com/cms/news/advertising/13122.html Outback Steakhouse had the right idea when it came to its mobile advertising campaign by promoting an ongoing deal. However, it fell short when consumers were led to an unoptimized landing page. The company ran a mobile …
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Campaign Touch Quoted in NewsMax
Newsweek’s Jamie Reno contacted Cami Zimmer of Campaign Touch to find out what mobile and social apps are transforming the 2012 election. Jamie, a distinguished Newsweek writer, also writes for NewMax, a top magazine for political news.
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Campaign Touch in Campaigns and Elections
Radio advertising showing signs of life by Cami Zimmer / Jun 14 2012 http://www.campaignsandelections.com/campaign-insider/322062/radio-advertising-showing-signs-of-life.thtml With Election Day less than five months away, campaigns are busy developing their advertising strategies. The question is what medium to pick: television, radio, print, online and mobile are all options …
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Campaign Touch Quoted in ClickZ Article on Political Mobile Text Donations
Campaign Touch’s President, Cami Zimmer, was quoted in ClickZ’s article on the FEC’s decision to allow text donations in political campaigns. Obstacles Remain for Political Mobile Text Donations Kate Kaye | June 13, 2012 The Federal Election Commission ruled this week that voters can donate to political …
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Campaign Touch’s Cami Zimmer Speaking on a Panel With Pew Research, Google and Facebook
Cami Zimmer, Campaign Touch’s President, spoke on a mobile public policy panel at the International CTIA Wireless Conference in New Orleans with Pew Research, Google and Facebook. Listen to Cami speak on text messaging in campaigns; something the FEC just ruled possible today. http://blog.ctia.org/2012/06/12/ctia-2012-changing-the-way-we-interact-in-our-world-panel/
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FEC Rules to Allow Political Donations Via Text – Campaign Touch is Ready to Go!
The Federal Election Commission on Monday night unanimously voted to allow Americans to make political donations via text message, making Androids, iPhones and BlackBerrys the newest weapon in the battle to raise unprecedented amounts of money. And Campaign Touch is working with the groups at …
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