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Search and Display for Online Advertising
Many of you have asked me this question, “What is the difference between search and display in digital/online advertising?” For the most part, one is pull marketing and the other is push marketing. Search customers are coming to you. They most likely are thinking, “I’m …
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Things To Know About Mobile
If mobile is not at the top of your agenda, take a look at these numbers from leading research firms: There are already more people who communicate with text messages than with email. There are more people who own phones than have credit cards. IDC …
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Behavioral Targeting in Digital Advertising
Mobile ads will generate around $3.3 billion worldwide in 2011, doubling the $1.6 billion the industry took in during 2010 (Gartner). The complexity of mobile devices make mobile ad targeting not as advanced as online advertising (yet). Mobile advertising is in its infancy, as finding …
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What is a QR Code?
A QR code (Quick Response Code) is an image that actually encodes information – kind of like a two dimensional barcode. Here is how it works: Your supporter or customer sees your print ad that contains a QR code image. They take out their phone, …
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